Growth doesn't have to cost more.
We're an operations & organisation design consultancy helping service businesses scale efficiently without additional headcount.
ABOUT US
Why Wellfound
Most operations advice comes from consultants who have studied businesses like yours. Ours comes from running them. With over three decades in C-suite leadership, growth, and technology consulting, we’ve managed P&Ls, built teams, and fixed broken processes from the inside. We’ve built the strategy, sat in the weekly ops meetings, untangled the handoffs, and dealt with the systems that looked fine on paper but bled hours in practice. We work with people who own service businesses. The ones where revenue is tied to people's time, and the only way anyone knows to grow is to hire. Most of what holds a service business back is a decision nobody revisited, or work that stopped being necessary three years ago. We find those, then we help you fix them. The goal is a business that can take on more without needing more of you. That’s why we focus on what actually slows a service business down: duplicate work, unclear roles, tools that don’t talk to each other, and bottlenecks everyone has learned to work around. And we know what drives profitable growth without adding headcount: removing the friction, automating repetitive workflows, and building systems that scale with the team you already have.
Danielle
Partner - Commercial Strategy
Danielle has spent over a decade in retail leadership, including C-suite roles as COO and CEO within a large-scale, global fashion business. She's felt margins tighten, watched costs outpace revenue, and managed teams working hard but pulling in different directions. She’s driven business transformation from boutique operations to internationally recognised, multi-channel brand, with full P&L accountability across a period of rapid growth. Scaling from wholesale-reliant to digitally driven, growing international revenue multiple times over, and maintaining profitability without external capital through significant global and supply chain disruption. That experience is what she brings to Wellfound: working alongside leadership teams to find where time and money are actually being lost, and rebuilding the operating model through people, process and technology so the business can take on more without taking on more people.
Luke
Partner - Technology & Transformation
Luke is a growth and transformation leader with 15+ years' experience working with some of Australia's leading brands and businesses. His career has spanned marketing, digital and professional services; including senior roles across agency and consulting environments. He has worked with organisations ranging from high-growth technology companies to established consumer brands, helping leadership teams navigate complex growth challenges. Over time, Luke became increasingly interested in bridging the gap between strategy and execution: businesses often know where they want to go, but lack the systems and capabilities to get there efficiently. Wellfound Partners exists to close that gap.
FAQ
What you'll get from a Wellfound engagement
Find out what it's actually costing you.
One call, 30 minutes. Tell us what's not working and we'll tell you whether there's something here worth doing. If there isn't, we'll say so.