Modern minimalist office featuring a stone desk, black chair, and dramatic geometric window shadows.

Growth doesn't have to cost more.

We're an operations, organisation design and growth consultancy helping businesses scale efficiently without the costs, complexity or headcount.

ABOUT US

Why Wellfound

Most operations advice comes from consultants who have studied businesses like yours. Ours comes from running them. With over three decades in C-suite leadership, growth, and technology consulting, we’ve managed P&Ls, built teams, and fixed broken processes from the inside. We’ve built the strategy, sat in the weekly ops meetings, untangled the handoffs, and dealt with the systems that looked fine on paper but bled hours in practice. We work with founders and business owners across service and product businesses alike, where revenue depends on the people, processes and systems behind it. Our approach identifies the outdated decisions, duplicated effort and unclear ownership that accumulate as a business grows, and builds the operating model, team structure and systems that let it scale without adding headcount for the sake of it. Every new client starts with the same process: a free, top-down review of how the business actually runs. It's the fastest way for us to understand your business properly, and for you to see, before you spend anything with us, where the real opportunities are. The goal is a business that can take on more without needing more of you.

Black and white portrait of a smiling blonde woman seated against a white brick wall.

Danielle

Partner - Commercial Strategy

Danielle has spent over a decade in retail leadership, including C-suite roles as COO and CEO within a large-scale, global fashion business. She's successfully led business transformation from wholesale-reliant local brands into globally recognised, digitally-led multi-channel businesses. She's held full P&L accountability, navigating businesses through global supply chain and trade disruptions while maintaining profitability. That experience is what she brings to Wellfound's clients: identifying where profitability and effort are, and aren't matched, reviewing organisational structure to ensure the right people are in the right roles, and connecting businesses to the talent and networks they need to grow.

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Luke

Partner - Technology & Transformation

Luke is a commercial and growth leader with 15+ years' experience across marketing, technology and professional services, working with some of Australia's leading brands and businesses. His career has spanned strategy, growth and digital transformation; including senior roles across agency, consulting environments. He has worked with organisations ranging from high-growth technology companies to established consumer brands, helping leadership teams navigate complex growth challenges. Luke focuses on closing the gap between strategy and execution: helping organisations build the systems, automation and capability they need to reach their goals efficiently, including deploying AI agents that take on the work a growing team shouldn't have to.

Find out what it's actually costing you.

One call, 30 minutes. Tell us what's not working and we'll tell you whether there's something here worth doing. If there isn't, we'll say so.

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